Jay Noce Looks at the Rise of Brick and Mortar Retail Amid Consumer Shift to Online Shopping

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With online retail sales in the U.S. alone totaling over $440 billion last year, it’s an increasingly worrying time for brick and mortar retailers.

Every successful endeavor has a noticeable pattern of progression. Jay Noce’s success started over a decade ago, when his company avVenta Worldwide, LLC modernized content creation. “Decoupled content production” was the buzzword that developed from Noce’s ideas.

When the term and the marketing genius of this practice flooded the market, it completely revolutionized the conception of content.

Now, Jay Noce is at it again, exceeding the known marketing world and perfecting his original innovation.

Decoupled Content

Once introduced, Decoupled Content was a total disruption to the content creation world. Decoupled Content offered previously unimaginable efficiency.

Before Jay Noce developed this system, there were various factions of creating one piece of content, that was often done by multiple people.

The major issue with this was that the delivery speed, target granularity, channel scope, and iteration all came out to be a massive amount of content. This lead to exponential increases in content production costs, complexity, and compliance problems.

So, by streamlining this process, it wasn’t only cost-effective, it was far quicker.

Instead of the creation and design of content involving different entities, they were optimized and fused.

This created better results, in addition to a lower overhead and timescale. In fact, the result of this process usually cut time and spending by 50 percent.

At the time, Decoupled Content was the paradigm shift that paved the way for the multidimensional content we know today.

Content is King

Content is still and will likely always be the ruler of the advertising world. With advancements in process and technology, content only grows richer and more dynamic. However, through those changes, content only grows in its necessity.

At first, written content was acceptable. Eventually, though, visuals started to weave their way into becoming a staple of content. Later, videos, keywords, and other SEO practices started to nettle away at original content creation goals. Now, the best forms of content have all these aspects and there is still room for creativity and innovation.

That is how Decoupled Content became essential and that is also how BravasLive is expounding on Noce’s initial success.

BravasLive

BravasLive brings game-changing content lifecycle technologies into the world while providing a steep advantage in cost savings and performance.

Most companies strive to encompass a litany of functions. BravasLive has trimmed the fat these other companies haven’t been able to lose, resulting in a lean content creation design.

BravasLive is simple yet intelligent and effective. The platform’s capabilities focus on the end-to-end assembling of quality content. Their “Intelligent Content Production” (ICP) and “Dynamic Asset Solution” (DAS) allow clients to automate cross-channel marketing production while increasing speed, agility, intelligence, control & compliance.

Through AI-enhanced intelligence built into the platform, any client marketing asset becomes self-aware, contextually aware, self-generating for any ad size, format, aspect ratio, marketing channel, the point of sale display – language or location. Simply upload once and adapt without limit. Additionally, because the platform understands a client’s brand rules, guidelines, and legal compliances – all marketing outputs are rendered 100 percent brand and legally compliant every time.

BravasLive enables companies to produce more than ten times more content over current standard practices. This is achieved all while reducing per dollar production costs by an average of fifty to seventy percent.

The BravasLive mantra is as powerful as the product itself: Radical simplicity of most advanced production automation technologies applied with best practices, standards & metrics with guaranteed verifiable client value.

This encompasses every aspect of the successful companies will find when engaging with this system, Jay Noce, and his BravasLive team.

In summation, Jay Noce is confident that BravasLive is the next big disruption in the content production market. Decoupled Content has finally advanced to the next generation. Noce knows it’s time for Intelligent Content Production.

Therefore, it’s time for BravasLive.

For more information about BravasLive or to request a platform demonstration visits their website.

Press contact: chris.baker@bravaslive.com

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