Automation is big business in 2018, with top brands, agencies, and global organizations all looking to automate processes wherever possible in an effort to save time and reduce costs.
“Whatever these organizations can look to automate, they’re automating,” explains Jay Noce, CEO of BravasLive, a Charleston, South Carolina-based intelligent content production company. Known as business process automation, it minimizes costs and manual errors while streamlining communications, enforcing accountability, and establishing a clear approval hierarchy.
While automation, in general, is becoming more and more mainstream, content production automation is still relatively new. “I think the reason for this is that it’s seen as a tough nut to crack, and rightly so,” Noce suggests. “Automating routine or analytical tasks is one thing, but automating the production of a more creative product is another challenge entirely.”
Noce goes on to explain that at BravasLive, he and his team offer a truly cross-channel content production engine. “It works across all marketing and point of sale sizes, for example, and across all popular formats,” he reveals, “and while others out there are automating content, I’ve yet to come across another truly, fully cross-channel platform.”
“It’s more important now than ever before,” he adds, “as marketing success today requires orders of magnitude more relevant and authentic content, both on and offline.”
These says Noce, are the most advanced and comprehensive content production automation technologies, best practice application of these technologies aimed at maximizing success, and contractual, transparent value delivery commitments.
“Our content production automation platform is the most advanced and comprehensive in the world,” he adds. “It is self-aware, contextually aware, self-generating, and auto-resizing.”
Noce’s solution, he points out, understands important properties such as size, aspect ratio, resolution, media, intended use, and proposed location. As a contextually aware solution, it also claims to understand “brand DNA,” marketing and brand rules, target segmentation and compliance guidelines.
“Given a product and target, it can assemble and render all required components in harmony with brand and compliance requirements,” Noce further explains. “It then submits to a queue for review, approval, and execution.”
From print to digital and from broadcast to social and video, the system is designed to take an existing asset and intelligently and autonomously format new content for any marketing channel. “Upload once and watch it work,” suggests Noce.
“In essence, if an organization’s challenges include containing production costs, keeping up with demand for content, increasing turnaround and agility, or addressing issues of control, compliance, or precision,” adds Noce in conclusion, “then it’s time for that organization to consider BravasLive.”
Jay Noce is a seasoned marketing and advertising technology leader. Noce has served as a C-level executive and private equity investor for over a dozen high-profile firms and is actively involved with numerous philanthropic ventures. He holds a Bachelor of Science degree in economics from Randolph-Macon College and an MBA from Virginia Tech University, as well as certifications in a number of areas relating to sales, management, leadership, and mentoring.